- Louis Vuitton is once again entering the NFT space.
- The new NFTs are out of reach for the average consumer.
- Louis Vuitton explains its heft price tag.
Two years after its initial foray into Web3, luxury fashion house Louis Vuitton is once again showing interest in NFTs, this time with a new strategy.
Instead of targeting a wide user base, the iconic designer is bestowing a select few with its treasure trove of luxury NFTs, each priced at $41,000. Here’s why.
Not Louis Vuitton’s Objective
Louis Vuitton has been dormant since it debuted its Web3 game in August 2021. However, with the NFT market becoming much calmer and streamlined in 2023, the fashion house has decided to launch its exclusive member-only phygital NFT experience, Via Treasure Trunks.
This new collection is a hard pivot from what fashion designer typically offers, aligning instead with the luxury-focused perspective LVMH…
