The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era: crypto influencers. These individuals have quickly risen to prominence, capitalizing on the burgeoning interest in cryptocurrencies. As charismatic figures with vast online followings, they wield considerable power in shaping market trends and investment decisions.
The crypto influencer’s role, however, is not without controversy. While some see them as crucial to the market’s dynamism, others contend they exploit their platforms, promoting obscure or fraudulent crypto projects. The lack of comprehensive regulation in crypto further exacerbates this issue’s complexity.
Between Endorsements and Misrepresentation
Crypto influencers operate primarily on social media platforms, where their engaging content and purported crypto expertise have garnered them millions of followers. They significantly influence their followers’ perspectives…
