Not without it’s hiccups, Nike has formally announced it’s first “native web3 sneaker” this week, courtesy of it’s NFT / web3 arm, RTFKT. Now, as the industry leader in the sneaker game continues to show investment in building it’s infrastructure in emerging technology and web3-related fields, it’s also proving that the audience is rigid… and global.
The biggest bite back around Nike’s release has less to do with cost, and much more to do with access, as Nike has restricted fulfillment for it’s web3 sneakers to U.S.-based addresses only. Let’s take a look at all you need to know about Nike’s new release, and the feedback surrounding it.
Nike & RTFKT: How It Came To Be
Nike’s acquisition of RTFKT last year has largely served as the most successful case study from a traditional brand utilizing an NFT platform – certainly among those who have entered the NFT space with a longer time horizon.
The acquisition…
