A trio of studies published in November may shine some light on the social and psychological factors that motivate movement in the nonfungible token (NFT) market.
Across three independent studies, researchers from Western University in Canada, Tilburg University in the Netherlands, the University of North Carolina at Chapel Hill in the United States, and Rennes School of Business in France found that personal experiences and luck, along with asset scarcity and consumer optimism, were catalysts for the majority of market movement in the NFT space.
NFT market movement
In a study conducted by Guneet Kaur Nagpal of Western University and Luc Renneboog of Tilburg University titled “On Non-fungible Tokens, Blockchain Hypes, and the Creation of Scarcity,” the researchers analyzed the market dynamics of CryptoPunks, a popular collection of NFT assets.
“CryptoPunks,” write the researchers, “are among the most valued Non-Fungible Tokens (NFTs), with remarkable sales such as CP #5822 fetching USD 23.7 million in February 2022, and CP #7523 obtaining USD 11.8 million in December 2021.”
The primary findings, according to the paper, include the assessment that buyers who were already invested in Ether (ETH), the native coin of Ethereum — the blockchain on which CryptoPunks assets reside — were more likely to engage in the market at higher…