Mattel Launches NFT Marketplace With Hot Wheels Collection

Ron Friedman, Vice President at Mattel Future Lab, said in a statement that the development of a homegrown NFT platform will also the company “to translate iconic Mattel IP (intellectual property) into digital art.” Hinting at future releases with the company’s roster of toy brands, Friedman said: “This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.”