Seven-time Ballon d’Or winner Lionel Messi is set to participate in fantasy NFT collectible soccer game Sorare as an investor and brand ambassador, the company announced in a statement made on Wednesday, November 9th.
The Argentine forward for French club Paris Saint-Germain (PSG) will assist Sorare in setting new standards for how fans connect and interact with clubs and players, the company said.
The announcement revealed that the two parties will work together to create new content and experiences for fans. The agreement further establishes Messi as a shareholder in the company at an undisclosed level.
CEO and Co-Founder of Sorare, Nicolás Julia, expressed that the opportunity to bring Messi onboard marked a “great milestone” for the company.
"We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating...
