Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.
Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.
Nicolas Julia, the co-founder and CEO of Sorare, pointed out:
“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”
He added that the partnership was a “huge milestone” for the platform.
Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:
“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do…
