Finserv giant JPMorgan Chase filed a trademark application for IndexGPT, marking its entry into the race to build a generative AI tool for business purposes.
The trademark application was filed with the United States Patent and Trademark Office (USPTO) on May 11 for the characters “IndexGPT,” which according to JPMorgan, is to be used in commerce.
The image above shows the text in standard characters that was accompanied with JPMorgan’s trademark application — “without claim to any particular font style, size, or color.”
IndexGPT will be used across various business units, including advertising, business consulting and various finance-focused software as a service (SAAS) services among others.
JPMorgan’s trademark filing is reflective of the thoughts of its CEO Jamie Dimon on artificial intelligence (AI). In April, Dimon revealed that the company has over 300 AI use cases in production for risk, prospecting, marketing, customer experience and fraud prevention. He stated:
“AI and the raw material that feeds it, data, will be critical to our company’s future success — the importance of implementing new technologies simply cannot be overstated.”
JPMorgan…
