New regulation from the Belgian Financial Services and Markets Authority (FSMA) introduces stricter rules for ads for crypto assets. These include providing notice to the FSMA ten days before launching an advertising campaign. Also, a disclaimer at the bottom that states: “The only guarantee in crypto is risk.” Belgium’s latest crypto regulation has sparked a debate over how advertisers should talk about digital assets.
By popular demand, many banks have been adding crypto services to their financial offerings. Just this year, German Neobank N26 expanded its crypto trading services to Switzerland, Ireland, Belgium, and Portugal.
Naturally, N26 will want to share the news with existing as well as potential customers. However, the FSMA’s new mandates might undermine the offering, making it harder for customers to buy crypto.
Europe’s Changing Tides
All across Europe, legislators are moving fast to alter the way companies…
