Apple’s recent reveal of iOS 17 has, once again, put crypto marketers and advertisers on high alert. Beneath the allure of innovative features lies the tech giant’s growing emphasis on user privacy.
So, how exactly will this iOS update reshape Web3 advertising?
Apple iOS 17’s Privacy Features
The heart of iOS 17’s privacy features lies in Apple’s decision to strip away URL tracking parameters from links accessed in a wide range of apps. These include Mail, Message, and even Safari Private Browsing.
“We are focused on keeping our users in the driver’s seat when it comes to their data by continuing to provide industry-leading privacy features and the best data security in the world. This approach is evident in a number of features on our platforms, like the major updates to Safari Private Browsing, as well as the expansion of Lockdown Mode,” said Craig Federighi, senior vice president of Software Engineering at…
