Google has updated its cryptocurrency advertising policy to allow for blockchain-based NFT gaming advertisements as long as they don’t promote gambling or gambling services.
According to a blog post from Google, the new changes will go into effect starting Sep. 15 and will be restricted only to games that meet certain criteria:
“NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game.”
Advertisements for games allowing players to wager or stake NFTs against other players or for rewards including cryptocurrencies and other NFTS would continue to be banned under the new policy. NFT casino games and any other social betting paradigm that allows players to wager or play for real-world prizes such as NFTs, cash, or cryptocurrency would also continue to be banned.
To run ads that promote gambling-related content that integrate NFTs, developers and publishers will need to “comply with the Gambling and games policy and receive the proper Google Ads certification.”
As Cointelegraph reported in March of 2018, Google previously banned all cryptocurrency-related advertising across its platforms. Google gave no indication whether the ban would be permanent or…
