Google DeepMind has unveiled SynthID, a watermarking technology aimed at identifying AI-generated images. The tool embeds an “imperceptible” watermark into the pixels of images generated by AI, making them easily identifiable by specialized detection tools. The technology is initially available to Google Cloud customers using the Vertex AI platform and the Imagen image generator.
As the 2024 election season looms in the U.S. and the U.K., the issue of deepfakes and AI-generated content has gained heightened attention. Google DeepMind’s CEO, Demis Hassabis, emphasized the increasing importance of systems that can identify and detect AI-generated imagery. “Every time we talk about it and other systems, it’s, ‘What about the problem of deepfakes?’” Hassabis said in an interview with The Verge on August 29, 2023.
How SynthID Works
SynthID works by embedding a watermark directly into the pixels of an AI-generated image. According…
