In the fast-moving world of NFT collections, few projects have seen a complete rebirth like Pudgy Penguins. The journey of the brand, from its controversial beginnings to its current mainstream success, is an insightful case study in resilient community-building and strategic leadership.
Keypoints
- Pudgy Penguins is an NFT collection of 8,888 unique cartoon penguins with traits like outfits, glasses, and backgrounds
- The project launched in 2021 but was acquired in 2022 by Luca Netz after community backlash against original founders
- Under new leadership, Pudgy Penguins launched toy products in major retailers like Walmart and Amazon
- Toys come with QR codes that give access to Pudgy World metaverse and ability to claim NFT character
- Project aims to make blockchain tech accessible through its cute IP and build the first mass market consumer brand in crypto
Pudgy Penguins launched in 2021 as a collection of 8,888 cute…
