In a move signaling the increasing convergence of traditional finance and digital assets, DeFi Technologies Inc. has announced the launch of an XRP Exchange Traded Product (ETP) in Europe. Scheduled for early December 2023, this initiative is undertaken by Valour Inc., a wholly-owned subsidiary of DeFi Technologies, known for pioneering innovative digital asset investment products.
XRP ETP Launch Follows Growing Demand
The introduction of the Ripple XRP ETP represents a significant stride in Valour’s product portfolio, catering to the growing European interest in diverse digital asset investments. As Marco Infuso, Chief Sales Officer of Valour, stated, “Adding XRP to our suite of products caters to the growing demand for diverse digital asset investments in European markets.”
The move aligns with Valour’s mission to democratize access to digital assets, offering simplified investment solutions through traditional banking and brokerage channels.
XRP, with a market capitalization of $31.6 billion and a ranking as the fifth-largest cryptocurrency globally, is a key player in the digital currency space, as the official press release acknowledges. DeFi Technologies further highlights the tokens’ functionality for rapid, low-cost international money transfers, functioning as a bridge currency in RippleNet’s payment…