Stockholm, Sweden, June 7th, 2023, Chainwire
ChromaWay to Integrate Blockchain Capabilities into BLK DNM, Pioneering Connected Fashion, and Inspiring Responsible Industry Behaviors
Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM.
The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house. It marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.
- ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, the first meaningful use of the tech in fashion.
- In pioneering ‘connected fashion,’ BLK DNM will seek to inspire more responsible behaviors in the industry.
- First tech…
