Adidas is embracing Web 3.0 by releasing an Ethereum-based NFT collection called the “Genesis Collection.” The new collection of digital wearables is designed to clothe virtual avatars.
Digital Wearables Collection
The German sportswear behemoth debuted with its first digital wearables collection, consisting of 16 items: biker jackets, hoodies, and puffer jackets. The brand’s /// Studio (Three Stripes Studio) developed the collection.
Every piece in the latest NFT offering is designed to be worn by virtual avatars. They are accessible through a PFP dressing tool and are interoperable across different metaverse environments.
Owners of the ‘Adidas Originals: Capsule NFT Collection,’ launched in May 2022, will be able to generate at random one of the 16 new digital wearable NFTs to replace their Capsule NFT by ‘burning’ it. Anyone else interested in the ‘Virtual Gear’ collection can…
