Gucci has become the first major fashion brand to host its very own Web 3.0 experience in The Sandbox metaverse. The Sandbox will play host to ‘Gucci Vault Land’, Gucci’s experimental cyberspace. Gucci Vault Land will take players on an artistic journey through the global fashion brand’s history and heritage through NFTs and games.
Gucci was among the fastest major brands to get on board with Web 3.0. The fashion brand has played an active role in influencing digital fashion with unique designs, luxury NFTs, limited-edition digital goods, and digital experiences.
Gucci Vault Land represents a substantial landmark in Gucci’s transition to Web 3.0, after having first announced its plan to establish an interactive fashion experience in The Sandbox metaverse in February.
Journey Through Gucci History in the Metaverse
Gucci was one of the first luxury brands to utilize the potential…
