Legacy shoe brand Reebok is leaping full-force into digital worlds and virtual gaming. This week, Reebok announced an exclusive partnership with crypto tech startup Futureverse to develop a wide range of blockchain and AI-powered games and metaverse experiences.
Keypoints
- Reebok has partnered with crypto startup Futureverse to develop AI and blockchain-based games and digital experiences
- They will launch an on-chain gaming experience next year called “Reebok Impact” that incorporates digital wearables
- This aims to extend Reebok’s brand presence into the metaverse and virtual worlds
- Parent company Adidas and rival Nike have also moved into digital fashion, NFTs, and gaming
- But Reebok seems focused on creating immersive gaming experiences for its digital shoes
The goal is to revolutionize digital fashion by transporting the Reebok brand into virtual realms. Reebok and Futureverse plan to showcase digital versions…
