On November 30, 2023, Dynamic Yield by Mastercard, from its headquarters in Purchase, NY, introduced Shopping Muse, a breakthrough in the retail landscape. This advanced generative AI tool, Shopping Muse, is set to redefine how consumers engage with online retail platforms, providing a personalized shopping experience.
Shopping Muse is engineered to replicate the human touch in retail by translating colloquial language into specific product recommendations. The tool can navigate a variety of search terms, from trending aesthetics to specific dress codes like ‘cottagecore’ or ‘beach formal’. It leverages Dynamic Yield’s deep personalization technology, combining contextual and behavioral insights to suggest products that resonate with a consumer’s unique profile, intent, and preferences.
Raj Seshadri, President of Data & Services at Mastercard, emphasized the significance of tools like Shopping Muse in revolutionizing retail. He…
