Decentralized finance (DeFi) group Aave Companies has been rebranded to Avara as it looks to broaden its user base across the Web3 ecosystem.
Stani Kulechov, founder and CEO of Avara (formerly Aave Companies), tells Cointelegraph that the company’s growing number of offerings, including liquidity protocol Aave, the GHO stablecoin, Lens Protocol and Sonar, necessitated an umbrella brand with broader Web3 appeal.
“We will continue to innovate in DeFi and build tools for developers while creating new, intuitive and compelling products that attract mainstream people”
Kulechov adds that the broader industry has focused on building infrastructure to enable the development of products that appeal to a wide user base. The rebrand marks the beginning “of a new era” where blockchain technology becomes more “accessible, usable and fun.”
The Avara founder adds that the company’s new identity is inspired by the Finnish word “Avara,” which carries a number of definitions, including “extensive,” “open,” “spacious” and “inclusive.” Its colloquial use means “seeing more than you see.”
Related: Shared Web3 user base could power new social app integrations — Aave CEO
Kulechov also notes that liquidity protocol Aave will continue…
