Coca-Cola is venturing into the metaverse once again, and this time around, it is doing so with a new NFT collection on the fast-rising Ethereum Layer 2 blockchain, Base.
Coca-Cola Partners With Base
The beverage company has released its latest NFT “Masterpiece” collection on the Coinbase-owned Base blockchain, which Coinbase announced as part of Base’s ongoing ‘on-chain summer’ campaign.
The Masterpiece collection features classic artworks like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer, as well as works from emerging artists like “Aket and Vikram Kushwah,” all of which are intertwined with Coca-Cola’s iconic bottle.
Coca-Cola had earlier partnered with these artists as part of its Masterpiece Global Campaign, intending to tell a story of the company’s brand with each artwork. However, the campaign has taken a different perspective by going on-chain and introducing these artworks as digital collectibles.
“By taking it onchain, Coca-Cola is leading the way for other brands and industries to explore innovative ways of engaging with our new digital age. This collection transcends the physical limitations of a traditional art gallery, expanding its reach and impact across the…
