Marketing to cryptocurrency enthusiasts is significantly different than marketing to any other tech-savvy group.
The main difference lies in the main challenge that crypto marketers have to face: reaching their audience.
Pay-Per-Click ads have always been a straightforward way to cut through the noise, create a target audience, and get your message across to the relevant crowd. But if you try running PPC ads for crypto, you’d encounter many regulations that’ll make your life very difficult.
SEO and content marketing are surefire ways to bring the right audience to your site, but both these strategies take a lot of time and resources that many crypto brands simply don’t have due to stiff competition.
What about PR? The good old-fashioned way of landing brand awareness, enhancing your digital footprint, and keeping your audience up to date with your company news.
Well, getting PR in crypto is doable of course. But once again, this…
