According to simpleflying, Japan’s largest airline group, All Nippon Airways (ANA) Group, has announced its venture into the Non-Fungible Token (NFT) market, following other airlines including airBaltic, Qantas, and Etihad Airways. ANA’s bold move, launched via its subsidiary, ANA NEO, signals the latest phase of the ongoing trend of airlines utilizing blockchain technologies.
NFTs, unique digital tokens stored on blockchain, have exploded in popularity over the past year, gaining traction primarily in the arts and music sectors. Now, the aviation industry is jumping on board, exploring how these digital assets can provide additional value and engagement opportunities to their customer base.
Following the trend initiated by Etihad Airways with their “EY-ZERO1” collection, featuring 3D models of their Boeing 787 Dreamliner liveries, ANA is set to release a range of aviation-themed NFT products. The key platform for these…
