The financial service provider eToro and Twitter recently announced a partnership, which allows users on the social network platform to trade cryptocurrencies and stocks.
This development follows a statement made by former Twitter CEO Elon Musk who said he wants to make Twitter “the biggest financial institution in the world.”
Cointelegraph sat down with Lule Demmissie, the CEO of eToro, at Bitcoin Miami 2023 to understand what a social network and social trading platform integration can mean for the future of digital finance.
Demmissie said it “made sense” that one of the world’s largest social network platforms would partner with a social trading platform. Now, when users obtain financial news and updates on securities, ETFs or other assets they can choose to “practice, engage or trade.”
“The symbiosis is really sort of like converse, learn, practice, invest.”
Already, Twitter’s “cashtags,” which allow users to view real-time trading data, have garnered half a billion search hits on the platform.
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The eToro CEO said the company has a “holistic” approach to the crypto ecosystem, not favoring one type of asset class over another….
